A Fresh Take on Classic New York
by S20M & Paris Forino

Brand Strategy Brand Identity Web & Digital Marketing Collateral Campaign Signage
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SCOPE OF WORK

  • Research & Insights
    • Audience Profiles
    • Competitive Insights
    • Brand Positioning & DNA
    • Naming & Copywriting
  • Branding & Identity
    • Website Design & Development 
    • Photography Art Direction
    • Rendering, Animations & Motion
    • Neighborhood Map
  • Brand Campaign
    • Brochure & Floor Plans
    • Architectural Signage
    • OOH Signage
    • Digital Campaign

A New Chapter in The Story of
Midtown's Architectural Romance.

In partnership with Rybak Development

Elliott Erwitt's USA. New York City. 1989
Evan Joseph. Chrysler Building. 2015
Bob Enriques. Marilyn Monroe. New York City. 1958

A Modern Interpretation of an
Iconic Neighborhood Legacy

Architecture by S20M and Interiors by Paris Forino

Gentle curves of solid stone with
layers of archways that invite you in.

Designed and built by a team that loves New York,
and put their heart into this building.

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An ode to the ever-evolving story of the city, 
told through the eyes of each new generation.

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Jerry Schatzberg. Central Park. New York. 1958
Evan Joseph, Bethesda Terrace, Central Park. 2011.
Marco Glaviano. Woman with Taxi. NYC. 1983
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A celebration of everything that makes New York great.

Marie-Lou Chatel. Grand Central Terminal. New York City. 1941

Next Project

The Northeast's #1
Cannabis Lifestyle Brand

Brand Strategy Brand Identity Art Direction Packaging Web & Digital Campaign
Fernway
Fernway
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